How to make your idea real and succesfull | Matej Lončarić | TEDxZagreb

The recipe for innovation does not exist, there is only persistence in developing what you believe in. Likewise, when you think you have succeeded and won, only then does day-to-day work follow. Why? Because when you share an innovation, you do not receive the applause but the expectation from others, but above all, yourself. This is how they path went to the largest YouTube channel in Croatia. Matej Loncaric is the Director of Video and Innovation Projects in the biggest newspaper in Croatia. His leading project is today the strongest media platform for video creators and influencers in Croatia and the region. As executive editor he transformed an existing cable TV news channel into the most successful digital video production company in the region. Since then, in just one year, video views on digital channels have increased by as much as 60 times. His video projects as great extent Loncaric’s credit have been awarded and recognized by over 30 prestigious world awards from Digiday, INMA, Wan-Ifra, Native Institute, Effie, for original YouTube serials, the best livestream in Europe , best video native solutions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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